India, being one of the leading film producing countries with the filming community spread across various regions of the country, also offers a diversity of landscape and locations in the different States / Union Territories, making it an appealing destination for production of both international and domestic films. Indian cinema has been able to influence Indian Tourism both directly and indirectly. So basically the media & entertainment industry has influenced difference forms of tourism and aware of the diversified Indian landscape, language, religion, cuisine, dance, music and festival. Cinematic tourism describes the effects that Cinema can have on our travel decisions as they inspire people to experience the screened places firsthand. Not only is Cinematic tourism an excellent vehicle for destination marketing, it also presents new product development opportunities, such as location tours, film museums, exhibitions and the theming of existing tourist attractions with a film connection. Film tourism is the tourism that is generated as a result of the appearance of a destination or attraction in the cinema, video or television. Falling loosely under the umbrella of cultural tourism, film tourism is a growing phenomenon worldwide, fueled by both the growth of the entertainment industry and the increase in international travel. The benefits of film tourism are becoming increasingly apparent.
Founded in 2005, ICSI (International Chamber for Service Industry), was formed to represent the interest of a network of Service Industry stakeholders, aiming at updating its members regarding all the aspects that affect businesses in a rapidly changing financial and technological environment, so that individuals and organizations stay competitive in today’s dynamic business world. ICSI is a platform to bring together all the segments of the Service Industry, so as to enable collaboration in the pursuit of establishing a robust forum for micro, small and medium enterprises (MSMEs). The forum facilitates exchange of ideas and best practices in the Service Industry. It brings together Policy makers, Industry experts, Entrepreneurs and Individuals to deliberate on issues and aspects pertaining to the Service Industry. ICSI also aims at changing the skill landscape of the nation by providing the requisite skills to the ever increasing Human Resource, so as to enable them to contribute their optimum best to the Service Industry.
Indian Media Entertainment- Cinematic Tourism is a wing of ICSI (International Chamber for Service Industry) and caters to the promotion of Cinematic Tourism related activities in and out of India.
Manmohan Singh Ji, film director of Punjabi films and noted cinematographer of Bollywood films is the Chairman of Indian Media Entertainment-Cinematic Tourism. He frequently collaborated with Yash Chopra, for whom he shot Darr, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, and Mohabbatein. He directed his first Hindi film, Pehla Pehla Pyaar in 1994 and first Punjabi film Jee Ayan Nu in 2003. Manmohan Singh was born in village Neza Dela Kalan, district Sirsa, Haryana. His first big project was the debut film of Sunny Deol, Betaab. After that, he worked on many films like Lekin.., Lamhe, Chaalbaaz in the early 1990s. He won two Filmfare Awards for Yash Chopra's Darr and Chandni. Manmohan Singh also sang many Bollywood film songs like "Mere Pyar Ki Umar" from Waaris.